I spend a lot of my time communicating with people and getting them to do new things they haven’t done before. I can't convince anyone to...

In the first community I ever built, we were trying to figure out how to identify leaders in the community. We wanted to know who we...

Community Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...

phe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...

Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...

Part 1: Should you use a point system to reward your community? A common thread I’ve been pulling on in the communities I’m a part of is...

It was my first KPI meeting of my career. My manager was explaining the concepts of attrition and retention and I had a number in front...

Get a tour of the Butterbassador Community - a community for superfan customers of the mission-driven brand, Ground Up PDX.

Pictured: The Summit of Mauna Kea, a sacred mountain to the Hawaiian people, standing at almost 14,000 feet, whose area has been overrun...

Creating bonds between customers is like taking a singular connection between you and the customer and exploding it into a spider web of...

Affiliate tools are essential in our line of work, but you don't need to break the bank with Refersion to get a great tool with loads of...

Explore startup-focused community strategies, growth tactics, and engagement tips to build a thriving founder ecosystem.

Join me as I interview Nikki and Jocelyn to dissect the evolution of their community of practice for Senior Community Professionals.

This past week, a friend reached out to talk about starting her own endeavor. I find myself so grateful for the pause to reflect on all...

These last couple of weeks, I’ve had dinner with Brene Brown each night. Not literally. (But I’m flattered you think I’m that connected.)...

Before these fires at home (Portland, Oregon), I knew that sustainability was important. But if I’m being honest, my heart wasn’t in it....

Empower your community members as brand ambassadors to increase trust and organic reach.

Coming up with ways to incentivize advocates or ambassadors doesn't have to break your budget. At Ember, core approved actions that grow...

Turn your members into passionate brand advocates. Explore strategies for community-driven advocacy.

The role of influencers in community growth: strategies for authentic collaboration and brand alignment.